It had never happened before as far as I knew. Never before had gospel music been seamlessly combined with R&B, making it more than alright to play it on mainstream radio. It totally worked, though, with the brother and sister team of BeBe & CeCe Winans blazing the trail with their album Different Lifestyles.
It was this song, “Addictive Love,” that got the most play on my local station, 98.7 Kiss FM. And each time I heard the distinctive intro, the radio volume automatically went up, my eyes closed, and I was in the groove.
The funniest thing about the song is that it almost didn’t get made. The siblings admit that there was major backlash due to the song’s title, with some thinking the word ‘addictive’ was too much, too secular, for a gospel artist to use in a song. In fact, when the song hit the charts in 1991, a large portion of listeners had no idea that the “love” song was about God.
It stayed atop the Billboard R&B charts for two weeks. Boom.
After the jump is a live performance from ’91 when the dynamic duo appeared on the syndicated It’s Showtime at The Apollo. Peep the standing ovation CeCe gets around the 2:35 mark as she hits those addictive notes. #Love